Marketing and communications go hand in hand, whether you need to run an awareness campaign, build your brand profile or launch a product or service - we can help create all the content you need.
Holding an event such as a reception, seminar or conference may be the best way for you to fully engage with your audiences.
mela has been responsible for supporting all sorts of events from small launches to major broadcast events, awards and conferences.
From choosing a venue, drawing up guest lists, suggesting themes and ideas, securing speakers and hosts, writing scripts, arranging media and technical facilities such as live webcasting - we have the experience and connections to produce any event from start to finish. And we'll make sure it's an event worth talking about.
mela offers a comprehensive copywriting service extending across all marketing and communications platforms, both on and offline. Whether its website copy, a newsletter, brochure or advertorial we will work with you to identify and define tone of voice, key messages and themes to make sure we present your business or organisation in the very best light. Of course, editing, proof-reading and refining the copy until it's perfect are all part of the process.
Marketing incorporates a wide range of tools and disciplines - mela will work with you to develop a bespoke marketing strategy that makes the best use of the tools available and that is specifically geared towards achieving your business or organisational goals.
No two clients' goals are the same and likewise, we'll develop a marketing strategy that is unique to you.
Your website is your shop window to the world - whether you're a business selling a product or an organisation seeking to promote your key messages.
It's the first port of call for many potential customers and stakeholders so it needs to grab their attention and engage them immediately.
Channelling the best of the latest communication and social media tools into your website, we'll make sure your web presence is strong, fresh, interesting and engaging. Using analytics we can assess its performance, SEO and advise on how to improve your presences online.
With our partners we will help you design, develop and maintain your website or we can help keep your current one up to date by creating exciting and engaging content for it.
Email marketing continues to be a valuable tool when it comes to engaging directly with your client or customer database. However, in this age of information overload it's more important than ever that your correspondence stands out, grabs and holds the reader's attention and inspires them to act - so that it doesn't end up in the virtual trash can.
We will manage the process from start to finish - helping you develop and manage your customer or client database, designing email templates and providing engaging copy to fill these, managing the send out process and providing stats on uptake and engagement.
If images speak louder than words, then let's use more of them - if a story is to be told, let's hear it. With decades of experience in television, radio and multi-media, the mela team understands instinctively how to use images and sounds to greatest effect to make an impact on an audience. Internal communications tools, event presentations, website media, corporate videos - just ask.