BAFTA Cymru Awards

public relations

BAFTA Cymru's annual awards ceremony is the highlight of the media industry calendar in Wales. Celebrating the wealth of film, TV and production talent we have here in Wales, the glittering event attracts celebrity guests and well known faces from across Wales and beyond.

what we did

mela has worked with BAFTA Cymru for the past four years to plan and manage all PR and media activity around the annual event.

how we did it

mela has developed a proven PR and media strategy centred on offering press and media greater access to the event in order to encourage coverage in the run-up to, during and following the awards. This includes facilitating interviews with celebrity award winners and presenters, managing the press accreditation process and enabling red carpet, back stage and press box access on the night.

results

Press and media coverage of the event has grown significantly every year since mela began working with BAFTA Cymru. The 2014 Awards received extensive pre- and post-event coverage across national, regional, local and trade press and media. The Awards were attended by 30 members of the press and media including four camera crews, three radio crews and two full press boxes where live blogging and tweeting took place. Highlights from the night were broadcast in an hour-long highlights show on S4C.

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