Corgi Hosiery

re-branding

“mela quickly understand our needs, often better than we do ourselves. They have no difficulty in grasping and projecting the image of the company in a way that is completely appropriate and we have been very impressed with the care and thought given to the projects that we entrusted them with”.
Chris Jones, Managing Director, Corgi Hosiery

Corgi is a luxury sock and knitwear manufacturer based in Carmarthenshire. Part of the Dewhurt Dents group of companies, it is an independently run family business and one of the few Royal Warrant Holders in Wales. Corgi designs and produces all of its goods locally but sells them all over the world.

what we did

As an existing client, Corgi asked mela to help re-fresh the Corgi brand and increase its profile in the UK and global markets.

how we did it

mela worked closely with Corgi to re-fresh the brand to highlight the companies values - cutting edge design, handcrafted quality and a proud Welsh heritage. The brand re-fresh process included updating the company logo, developing a new website and producing all of the copy for this, commissioning brand and product imagery and designing and producing copy for a range of new marketing publications.

As Corgi's retained Communications Agency, mela continues to ensure that the refreshed Corgi brand is projected consistently across all marketing and communications platforms, on and offline.

results

Corgi now enjoys a succinct brand which is reflected across all channels - website and online storeTwitter and Facebook profiles and all additional promotional materials.

Following Corgi’s new website launch sales almost doubled and the increase is being maintained year on year. There has been a substantial increase in visits to the site from key expansion territories which include Japan, China and Canada. Corgi's social media reach extends across numerous territories also.

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