Events, PR & Social Media
HealthWise Wales is a nationwide research project led by Cardiff University that hopes to improve the health and wellbeing of the nation through public involvement.
What we did
Mela worked with HealthWise Wales to plan, manage and deliver a series of roadshows across the country to raise awareness of the project and to encourage sign-ups. The roadshows took place from early-July to late-October and visited towns and cities in all areas of Wales.
How we did it
To achieve a full geographical spread and ensure the campaign visited some of Wales' most populated towns and cities the team visited 11 locations over 14 days in total across the campaign period, making the most of busy summer events such as the National Eisteddfod, Cardiff Food Festival and agricultural shows.
As the project was open to anyone aged 16 or above living in Wales and sign ups so far consisted of an older population, the team concentrated some roadshow days on targeting a younger audience by visiting university cities and by also running a competition on the roadshow stand.
To coincide with the roadshow, Mela ran an integrated PR and social media campaign to promote and publicise the events. We also concentrated on stakeholder engagement as well as directly engaging with local organisations and societies to gain their support.
During the campaign Mela engaged with over 3000 people with visits to the HealthWise Wales website peaking around the roadshow dates. More than 3,500 people signed up to the research project during the roadshow period with a possibility of more to follow as a result of engagement with community groups, societies and organisation visits referred to HealthWise Wales.
The campaign and the roadshows gained coverage in the news and media with pieces appearing in Llanelli Star, Y Gair, Glamorgan Gem, Ceredigion Herald, Cambrian News, North Wales Chronicle, Public Health Network Cymru, Young Wales News, Children in Wales. The Swansea roadshow was covered by Bay TV and the Wave radio station, both carrying interviews with the Social Services and Public Health Minister, Rebecca Evans AM.