24/03/2017

mela-mix – A Week of Engaging Content (Edition 35)

It's been a busy week at Mela looking forward to Wales play Ireland and the Love Actually reunion on Comic Relief! Here's some of our favourite digital content from this week. 

Google Doodle Spring Equinox

The Spring Equinox google doodle has been released on March the 20th to welcome the spring season and mark the end of winter in the Northern Hemisphere. Google’s latest doodle shows a mouse at work completing its spring cleaning rituals, waking up from winter’s hibernation and collecting a newly sprouted flower. “We use the equinox to mark the change of seasons, as the balance of light shifts to make for longer days or nights,” explains Google. “It usually means it’s time to hunker down for colder seasons, or time to rise and shine for warmer ones.”. This means that the next quirky equinox doodle wont happen again until September 22nd to welcome winter once again. 

f79ef5fb9fabefa13c6ac723edb45445.jpg

Because of You

Cancer Research UK has launched an emotional Mother’s Day digital campaign compiled of real user made content. It includes a series a clips showing real mothers “still being mum right now” thanks to Cancer Research. The ‘Because of You’ campaign is aimed at supporters of the charity, which says donations have directly increased survival rated from one in four to two in four to ten years or more. The video succeeds in showing the real impact of people’s donations and narrows the gap between donators and those who benefit from Cancer Research. The campaign is being released in the run up to Mother’s Day across social and digital channels. Cancer Research is also launching a partnership with NetMums – forming a full website and communications takeover. 


Swear Jar App for Comic Relief

Comic relief have launched a swear jar app in a bid to raise money for the cause. Comic relief says that they are “turning your bad habits into good deeds!” The app can identify and tally the amount of swearwords you say in a conversation. The app was launched alongside this funny video featuring swearing clips from our favourite films: Bridget Jones, Love Actually, The King’s Speech to name a few. You make an upfront donation before beginning and for every swearword the app takes 20p away. 


FAWTV's Junior Journal

Gwen spent a day behind the scenes at Wales’ camp as the National Team prepared for their upcoming game against the Republic of Ireland. This lovely video follows Gwen on her day, chatting to the players, having a kickabout with the team and asking questions at an FAW press conference. A brilliant example of great fan engagement by the FAW.  


That's all we have time for this week, we hope you've enjoyed our selection! If you think we've missed anything that deserves a future spot on mela-mix, get in touch @melacymru.

Author : Mela

- Back